The first time we see poster printing as a common method of display advertising is during the 16th century. Begun solely as commercial application, to advertise products, events and services, the invention of the lithography and later processes took poster printing into the arena of mass marketing where it remains today.
In the 19th century poster printing and design became a real art form. Examples of the posters of Henri Toulouse Lautrec and Jules Cheret still exist today and can be seen in galleries and art museums. Their striking use of color and images have made these posters increase in value over the past 150 years.
During the Second World War, posters were used by the United States government to promote the sale of War Bonds and other patriotic purposes; and during the same period, in Germany posters were used to disseminate anti-semitism and Aryan superiority. In the 1960s, iconic flower power posters used the now-famous slogans"war is not healthy for children and other living things" and"make love not war." In those days of youthful rebellion and rock and roll, psychedelic concert posters were very popular. The leading rock promoters of that era began producing and selling these posters, featuring hand-drawn graphics and rock-star photographs
Posters can be printed in multiple sizes. A Germany poster printing company has the capability of printing posters 81" wide and virtually any length. Large format posters are becoming increasingly popular and 56" or even 64" wide presses accommodate these products. However, the most common sizes for commercial poster are still 18 x 24, 24 x 36 and 27 x 39.
Movie theater poster printing is commonly done in the 27 x 39 size because that is the maximum size that most commercial printing presses accommodate and paper companies that supply these commercial printers stock 28 x 40 paper specifically to fit these presses. With a small amount of trimming, theatrical films can exploit this larger size to the maximum.
Poster printing starts with simple black text on an 11 x 17 sheet, larger than a flyer. These kinds of posters can be used for government compliance information in businesses and health facilities. It ranges up to large format posters in full color with UV protective coatings, used for convention hall displays, concerts, and billboards.
Posters are still used for advertising, promotion, political propaganda and as art. Posterprinting.com is a great new resource for ordering your posters online.
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